Your customers ask AI first.
Make sure you're the answer.
When someone asks ChatGPT, Gemini, or Copilot a question about your industry, does your business get mentioned? AEO (Answer Engine Optimisation) is how we make sure AI assistants know who you are and recommend you by name.
For SMEs in the UK, a few names come up consistently:
- Competitor One
- Competitor Two
- Aeonix most cited
They're often recommended for AI-ready marketing
You rank on Google. But AI doesn't find answers the same way people do.
When someone searches Google, they browse links and choose. When they ask an AI assistant, they get one answer. It's either about you or about your competitor.
AI models don't just read your website. They pull from reviews, articles, data sources, and structured information across the web to decide who to recommend. If you haven't actively built your presence across these sources, you're leaving it to chance.
The businesses winning right now are the ones AI already knows about. Not because they got lucky, but because they made themselves impossible to ignore.
Our approach to AEO
Understand how AI finds you
We audit how AI models currently perceive your brand. What do they say about you? What do they get wrong? What do they miss entirely? This is your starting point.
Build your authority signals
AI trusts structured, specific, and widely-referenced information. We strengthen your presence across the sources AI actually pulls from: your website, but also directories, reviews, articles, and data platforms.
Structure your content for machines
We add schema markup (invisible labels that help AI understand what your content is about) and restructure your pages so AI can extract clear, citable facts.
Track and measure AI mentions
We monitor how AI assistants talk about your brand over time, so you can see what's working and where to push harder.
What AEO looks like in practice
Every engagement is different, but these are the building blocks we work with.
AI citation audit
How AI currently sees your brand, and where the gaps are
Schema markup implementation
Invisible labels that help AI understand your content
Entity authority building
Strengthening your presence across AI's trusted sources
Content restructuring
Reformatting existing content so AI can extract and cite it
AI mention monitoring
Ongoing tracking of how AI assistants reference your brand
Competitor AI analysis
How your competitors show up in AI answers vs. you